GTM Strategy & Ops for B2B SaaS & AI

We Build Revenue Engines

Your first customers proved the product. Now you need repeatability.

Spokes embeds fractional GTM Strategy & Ops teams alongside leaders at companies from $1M to $100M+ in ARR to own outcomes and generate predictable, scalable growth.

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Patrick South

CRO, TRM Labs

In a recent board meeting, one of our board members from Bessemer (BVP) said: "I've been doing this for 13 years, and I've never seen a company operating at this level."

Jon Yoo

CEO, Fours (YC W'23)

Partnering with Spokes added structure to building our GTM motion. As a result, we’re more focused, learning faster, and growing faster than our peers.

Fractional Teams

Embed a C-Level GTM Ops leader, a BizTech wiz, or a seasoned Compensation expert into your team to own and drive initiatives.

Perfect for hypergrowth, maturing a junior team, or when the surface area is not yet big enough for an FTE.

Managed Services

Your Easy Button for BizTech, Compensation, Data, or a GTM AI Boost.

A great way to minimize distractions and keep the team focused on growth.

Key Initiatives

Targeted impact & measurable results with fixed scope.

When you just need something done; and done extremely well.

How does Spokes compare with advisors, consultants, or internal hires?

Spokes delivers compounding growth for the price of a mid-level hire.

Spokes embeds in the business to own outcomes & drive initiatives vs Advisors who lack context & Consultants who stop working before operations get real.
Spokes quickly adds value based on experience and proven playbooks vs new hires who need ramp time
Spokes’ broad experience provides parallels & frameworks vs internal teams who must climb learning curves
Spokes team of experts scales capacity quickly to meet business need vs internal recruiting & ramping cycles

Does GTM Strategy & Ops include RevOps?

Yes, GTM Strategy & Ops includes traditional RevOps. It's differentiated by:

Ownership to drive outcomes compared to RevOps teams who often react to the business
Responsibility to ‘sell’ growth to the organization, packaged as high-level strategy paired with ops evolution.
Attitude & Altitude where no job is too big or too small for Strategy & Ops to handle.
GTM (Go-to-Market) engages beyond Sales to coordinate Marketing, Success, Finance, and Product on growth.

We have a fluid, high-growth environment. How will we keep priorities in sync?

We've adapted to drive growth in fast-paced environments

To stay coordinated, Spokes describes work being done with weekly G/Y/R status updates; context; and recommendations for any decisions or blockers to be addressed.
To stay agile, we re-prioritize based on a balance of business needs and the reality that strategic projects take time.
We scope based on either (a) outcomes or (b) fractional capacity of a team who have built companies and understand success is often created outside the 9-5.

How do you use AI?

AI is a core part of how Spokes works. Its capacity and speed lower the ‘barrier to entry’ for initiatives and fundamentally alter decision-making processes by:

Extracting richer insights
Running more tests
Better pressure testing logic
Shrinking implementation time

How much do you rely on AI?

AI’s superpower is querying anything. So, its output is generally aligned with historical trends and best practices. For example, when we ask AI for a revenue forecast, it will be based firmly on the historical trends in the CRM and the relevant Slack threads & meeting transcripts it can access. When we ask it for strategy, responses will be in line with published benchmarks and conventional wisdom. Very valuable in most situations.

But when we have high human conviction in pursuing an alternative path, we should leverage AI to boost chances of success.

We Build Revenue Engines